Interacting with the Media

Communicating information successfully to the media requires a well-prepared strategy and an understanding of what the media expects from you.

An introductory workshop was first offered on January 30, 2013. Due to the success of this introductory workshop and overwhelming requests for a more interactive and hands-on workshop, genomics.entrepreneurship@UBC will be presenting a 3-hour follow-up on Thursday, March 14, 2013.

Take control of your media spotlight: An in-depth workshop

Join UBC media relations specialists and find out what makes news, how to interact with media and avoid the pitfalls of being misquoted, misrepresented and overrun by the tyranny of the urgent. The three-hour in-depth workshop will provide plenty of opportunities for candid advice, interactive exercises and skills you can use at every occasion from press conferences to cocktail parties.

About the Instructors

Brian Lin, Senior Communications Coordinator, UBC Public Affairs
Brian advises researchers and senior administrators on media relations activities, oversees external relations activities in conjunction with the government and funding agencies, and supports the director of public affairs on issues and crisis management. Brian obtained his Master of Journalism degree from the UBC School of Journalism. Prior to joining UBC Public Affairs in 2001, he worked for CTV’s Vancouver Bureau, producing segments for Digital Desk on CTV National News with Lloyd Robertson and on CTV NewsNet. In his spare time, he enjoys traveling and posing for photos with public art.

Heather Amos, Assistant Communications Coordinator, UBC Public Affairs
Heather works with UBC students, staff and faculty to tell their stories and share their expertise through the media. She also helps coordinate media relations projects and works with stakeholders on events and announcements. Heather has a biology degree from Acadia University and a masters degree from the UBC Graduate School of Journalism. She joined Public Affairs in 2010.

What Past Participants Said

“A lot was covered in a short time – very good! Messages were very succinct and easy to remember.”

“Knows a lot of reporter’s point of view (been one in the past) – allows us to understand news/media culture.”

“Great tips on common pitfalls in dealing with media and how to deal with them and be prepared going into interview situation.”


If you are interested a future offering of the workshop, please contact us.

Additional Information

For more information, please contact us.

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