Policy Entrepreneurship Workshop #3: Build Your Strategy

Now that you’ve diagnosed your policy problem and mapped your stakeholder landscape, what is your strategy for influencing change? How will you communicate and align objectives with your stakeholders? Can you clearly articulate your return on investment (ROI)? 

In this workshop we focus on how you decide what to do?  Do you employ a bottom-up strategy and target end-user associations and form coalitions with other researchers, or do you engage in a top-down strategy, in which you focus on delivering your message to policymakers and government officials? Once you develop your strategy, it is also important to focus on clearly articulating your project’s return on investment  (ROI). This workshop will provide you with tools to develop a clear action plan.

Learning Objectives

  • Analyze the activities and relationships in your particular policy ecosystem to identify ways in which your research could inform, influence or inspire desired response from stakeholders.
  • Identify opportunities for partnerships, coalitions and public engagement as a strategy/channel of influence
  • Articulate ROI with respect to benefits to Canada, as well as at the international level.

Workshop 3 Slides Image (2) Workshop 3 Video Image (2) Workshop 3 Activity Image (2)


Lindquist, E. 2001. Discerning Policy Influence: Framework for Strategic Evaluation of IDRC-supported Research. Ottawa: Evaluation Unit, IDRC. Available at https://idl-bnc.idrc.ca/dspace/bitstream/10625/29252/1/118166.pdf.

Ferguson, N. (2014). Knowledge mobilization planning form. Ontario Centre of Excellence for Child and Youth Mental Health.

Stachowiak, S. (2013). Pathways for Change (pp. 1–31). Center for Evaluation Innovation.

Wright, D. (2013). Bridging the Gap Between Scientists and Policy Makers: Whither Geospatial?. Presented at the Geospatial World Forum, Rotterdam.

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